Transformed Creative’s asset management by building a more intuitive DAM structure and optimizing file organization. This created a faster, more accessible workflow for the design team while enabling executive oversight and automated tracking for stronger visibility and performance.
New DAM Structure
The Challenge
The existing file storage and management processes were cumbersome, duplicative, and difficult to navigate, hindering productivity and creativity. I recognized that a lack of organization not only stifled creativity, but also made it challenging for executives to gain insights into asset usage and compliance.
The Solution
Implemented an optimized DAM structure that improved and streamlined file organization, while also integrating into the Marketing workflow system. Allowing for the proofing & upload processes to become automated.
Eliminated storage space and the steps of saving images in multiple places.
Facilitated automated asset tracking
Built real-time asset usage monitoring for store, merchandising, and executive visibility.
Increased training and support for team members to maximize the system's effectiveness.
